Attending the ceremony on the Central side, there were: Mr. Doan Van Viet, Deputy Minister of Ministry of Culture, Sports and Tourism; Mr. Nguyen Trung Khanh, General Director of Vietnam National Administration of Tourism; leaders of the General Department and departments, agencies and institutes under the General Department of Tourism; Vietnam Tourism Association.

On the side of Thanh Hoa province, there were: Mr. Lai The Nguyen, Standing Deputy Secretary of the Provincial Party Committee, Head of the Provincial National Assembly Delegation; Mr. Do Minh Tuan, Deputy Secretary of the Provincial Party Committee, Chairman of the Provincial People's Committee; members of the Standing Committee of the Provincial Party Committee: Mr. Dao Xuan Yen, Head of the Propaganda and Training commission of the Provincial Party Committee; Mr. Nguyen Van Thi, Standing Vice Chairman of the Provincial People's Committee; Vice Chairmans of Provincial People's Council, Vice Chairmans of Provincial People's Committee.

Also attending this ceremony, there were leaders of the Department of Culture, Sports and Tourism and the Department of Tourism of the provinces and cities: Nghe An, Ninh Binh, Ha Tinh, Son La, Hoa Binh, Quang Ninh, Hai Phong, Hanoi; leaders of provincial departments and branches; corporations, businesses, clubs operating in the field of tourism and travel across the country; leaders of districts, towns and cities in the province. 

Speaking at the ceremony, Mr. Do Minh Tuan, Chairman of the Provincial People's Committee gave an overview of Thanh Hoa province's tourism and potentials and strengths in tourism development, strategic location and mechanisms, policies in stimulating tourism so that Thanh Hoa becomes a destination in the national and international tourist map. 

Mr. Do Minh Tuan emphasized: With the advantage of converging potentials of three economic regions including the mountainous and midland areas, the plains and the coastal areas, Thanh Hoa owns a diverse, unique and valuable humanistic tourism resource of national and international value with 1 World Cultural Heritage Site of the Ho Dynasty Citadel and 5 special national-ranked monuments: Lam Kinh relic, Con Moong Cave, Ba Trieu Temple, Le Hoan Temple and Sam Son landscape. Thanh Hoa also has outstanding natural tourism resources with 102 km of coastline and many beautiful beaches such as Sam Son, Hai Tien, Hai Hoa...Along with that, there are many famous landscapes such as Ben En National Park, Pu Luong Nature Reserve, Cam Luong Magic Fish Stream, Ham Rong - Ma River Scenic Landscape, and many unique cultural festivals and local cuisine. Therefore, Thanh Hoa has very favorable conditions to develop tourism into a spearhead economic sector and turn Thanh Hoa into one of the key tourist destinations of the country.

In order to exploit and promote the available potentials and advantages, in recent years, with the attention and leadership of the Party, State, Government and the support of the Ministry of Culture, Sports and Tourism and other ministries and branches of the Central; The Provincial Party Committee, People's Council and People's Committee of Thanh Hoa province have been focusing on leading and directing drastically, prioritizing resources for tourism development investment and have achieved important results: Many large infrastructure investment projects to support tourism development have been actively implemented. Up to now, Thanh Hoa has attracted 81 tourism business investment projects with a total investment of nearly 145,000 billion VND. Many large, experienced and efficient economic groups in Vietnam in the field of tourism investment such as FLC Group, VinGroup, Sungroup, Flamingo, BRG, T&T, TNG… have been implementing high-class and large-scale projects and complexes of resorts, health care, sports and entertainment in Thanh Hoa such as: Complex of Sam Son FLC Resort and Golf Course, Commercial Service Complex, Vincom Hotel, Flamingo Linh Truong Marine Ecotourism and Resort; project of Sea Square, Sam Son city festival landscape axis, Ben En high-class eco-tourism, resort and entertainment urban area; Quang Yen hot mineral resort complex, Tan Dan eco-tourism urban area… Thereby, the above projects will create a breakthrough in the province's tourism infrastructure and technical facilities.

In recent years, Thanh Hoa's tourism reputation has been improved markedly, Thanh Hoa tourism's prestige and brand have been enhanced; the image of Thanh Hoa and local people is gradually being promoted internationally. For over 2 years, along with the national tourism, Thanh Hoa tourism has been also heavily affected by the COVID-19 pandemic; but, with great determination and efforts, drastic and effective actions, the Provincial Party Committee, People's Council, People's Committee of Thanh Hoa province have directed all levels, branches and localities in the province to actively promote internal resources, accompanies businesses in solving difficulties and restoring the tourism economy; concentrate resources on completing and upgrading tourism facilities and techniques, speeding up the implementation of large projects with high-class resort and entertainment complexes to quickly create high-quality tourism products with outstanding and unique competitiveness; attract tourists, especially high-spending tourists and international visitors; develop a variety of tourism products to meet new market trends. 

With many drastic solutions, effective control of the prevention and control of the COVID-19 pandemic, Thanh Hoa province is ready with the best conditions to welcome domestic and international tourists in the context of the present. 

Mr. Do Minh Tuan, Chairman of the Provincial People's Committee stated: Following the Government's policy and the guidance of the Ministry of Culture, Sports and Tourism on reopening tourism activities, Thanh Hoa has developed a plan to ensure effective and safe adaptation in all fields and held the Announcement Ceremony of Thanh Hoa Tourism Logo; Launching the demand of tourism stimulus in 2022 and welcoming international tourists to Thanh Hoa program is the opening event for the series of cultural, sports and tourism activities and events in 2022 of Thanh Hoa along with the determination to turn Thanh Hoa into a safe, friendly and attractive destination with the goal of welcoming over 10 million visitors, of which more than 440,000 international tourists and reaching total tourism revenue of nearly 18 thousand billion in 2022.

At the announcement ceremony, Mr. Doan Van Viet, Deputy Minister of Culture, Information and Tourism; Mr. Nguyen Trung Khanh, General Director of Vietnam National Administration of Tourism; Mr. Lai The Nguyen, Standing Deputy Secretary of the Provincial Party Committee, Head of the Provincial National Assembly Delegation; Mr. Do Minh Tuan, Deputy Secretary of the Provincial Party Committee, Chairman of the Provincial People's Committee; Mr. Nguyen Van Thi, Member of the Standing Committee of the Provincial Party Committee, Standing Vice Chairman of the Provincial People's Committee performed the ceremony to announce the Thanh Hoa tourism logo with the slogan Thanh Hoa tourism - flavors of four seasons. The issuance of the logo and slogan of Thanh Hoa tourism officially marked the Thanh Hoa tourism brand on the tourist map of Vietnam in particular and the world in general.

At the announcement ceremony, Mr. Nguyen Van Thi, Member of the Standing Committee of the Provincial Party Committee, Standing Vice Chairman of the Provincial People's Committee presented flowers and a Certificate to the author Nguyen Ngoc Huy Man, Director of Bao Quan Brand Solution and Design One Member Co., Ltd - the designer of Thanh Hoa tourism brand identity; next, leaders of Thanh Hoa Department of Culture, Sports and Tourism announced the following programs: Campaign to build Thanh Hoa destinations - safe, friendly, attractive; Thanh Hoa tourism stimulus program in 2022. 

Giving direction and orientation speech at the announcement ceremony, Mr. Doan Van Viet, Deputy Minister of Culture, Information and Tourism highly appreciated Thanh Hoa's preparation for the announcement ceremony of Thanh Hoa Tourism Logo in 2022. 

He emphasized: “Thanh Hoa has a unique geographical position with a dense system of rivers and a featured cultural heritage system. Thanh Hoa is also famous as a destination with many diverse tourism resources, eco-tourism, sea tourism; there are resorts, high-class hotels, restaurant system, and infrastructure to serve tourists is highly invested. Convenient transportation system, geographical location adjacent to tourist attractions such as Ninh Binh, Nghe An...

In order to ensure the effective implementation of tourism development recovery plans in the new period, the Deputy Minister suggested: “Thanh Hoa prepare and ensure safe conditions for pandemic prevention and control; develop diversified tourism products to meet new market trends; upgrade material and technical facilities, supplement tourism human resources; enforce the connection of communication activities, promotion and attraction of visitors; enhance the application of information in tourism activities…

At the launching ceremony, the representative of tourism enterprises expressed support for the “tourism stimulus and welcomed international tourists to Thanh Hoa” program in 2022. The Central and local leaders performed the ceremony of pressing the button to launch the stimulus program and open to welcome international tourists to Thanh Hoa.